SELECTED WORK / AYO AYO WELLNESS / CEBU
A clearer path
from discovery
to booking.
A wellness experience starts before someone walks through the door. For AYO AYO, we worked on how customers discover the offering, understand their options, and take the next step.
THE CUSTOMER’S JOB
Understand the experience.
Choose what fits.
Someone considering a wellness visit needs practical answers: what’s available, what’s included, how long it takes, and what it costs. The digital experience needs to make those answers easy to find.
THE EXPERIENCE
One journey, with clear steps.
- Discover the offering.
The homepage introduces sauna and broader wellness experiences, with a visible entry point to book a sauna package.
- Compare the options.
Package choices display prices, duration, and inclusions together, including sauna, sauna with massage, and private sauna options.
- Move into booking.
The booking interface lays out the next steps: sauna type, schedule, add-ons, then review and payment.
WHY THIS MATTERS
The next step is part
of the experience.
A website can do more than introduce a business. Showing the offer and a clear path forward helps customers understand how to engage. That’s the kind of practical connection we look for in DorellWorks projects.
This is a walkthrough of the implemented interface. Booking conversion, time savings, and other business outcomes have not been measured for this case study.
Where do your customers
get stuck?
Let’s look at the journey together.
Show us what’s slowing you down